• Luminos Labs is Conference Bound for Chicago & Amsterdam!

    May 24, 2018 Mike Zaruba

    In less than two weeks Luminos Labs will be heading to a conference in both Chicago & Amsterdam! Respectively, we’ll be attending IRCE 2018 and Episerver Ascend Benelux. IRCE is a key conference in digital IRCE (Internet Retailer Conference & Exhibition) represents an incredible opportunity to learn about what the broader digital commerce industry is…

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  • Picture of someone marking a road map - UX and Digital Commerce

    Building a roadmap for the future will save you time, money, and stress

    May 16, 2018 Mike Zaruba

    According to Gartner: In 2018, more than 50% of commerce sites will have integrated technologies from more than 15 vendors to deliver a digital customer experience. This can create inefficiencies for both the internal IT and marketing team. For marketers, having to move window to window, interface to interface, data set to data set, etc., can…

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  • Growth hacking is the new black

    May 9, 2018 Mike Zaruba

    Maybe I’m playing catch up on the concept of Growth Hacking, but the word “growth” has been a key part of every company I’ve worked for and until now, it’s really just been a substitute for marketing. The fastest growing companies in the last several years invested next to nothing in traditional marketing: AirBnB, Dropbox,…

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  • Luminos Labs Sponsoring B2B Online in Chicago

    May 4, 2018 Mike Zaruba

    Next week is one the manufacturing and distribution industry’s key digital events – B2B Online. Hosted by WBR from May 7-9 at the Chicago Marriott Downtown, this event promises to bring together B2B based organizations big and small to discuss hot topics such as: Digital Transformation Omni-Channel KPIs One-stop Shop for B2B Selecting the Right…

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  • e-commerce mistakes

    Make sure you avoid these 3 e-commerce mistakes

    April 27, 2018 Michael Henley

    It’s difficult to get an online market launched, perfected, and truly successful. This is especially true if you’re a smaller company. Yes, DNVBs exist largely through a great e-commerce platform, but that’s most because their existence largely depends on one. What DNVBs know is that it’s not about selling a few things online and calling…

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  • Picture of Air traffic control tower monitoring the skies - business security

    The latest business security measures for any company

    April 24, 2018 Michael Henley

    As more businesses delve into the e-commerce space, they’re in need of airtight business security systems more than ever. The way we do business has completely changed over the last two decades. A great number of transactions are handled and recorded digitally. This includes all transaction information, including identity, location, and financial data. New business…

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  • Data is the lifeblood of the digital economy. Episerver's AI helps you personalize your experience by processing the vast amounts of information available.

    AI and Episerver: Making artificial intelligence work for you

    April 20, 2018 Michael Henley

    The value of personalization is no secret on this blog. People expect an experience tailored to them, and with so much data out there, it’s more possible than ever to provide it. There are very real benefits to providing someone with a personalized shopping experience–and very real costs to failing to do so. Even with all of…

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  • The GDPR has wide-ranging data implications, even beyond the EU. Are you ready for the changes these regulations will bring to data privacy and security?

    The GDPR is changing data. Are you ready for the new landscape?

    April 18, 2018 Michael Henley

    The May 25, 2018 deadline for the EU General Data Protection Regulation (GDPR) is fast approaching, bringing with it new standards for data security–and the potential for hefty fines. If you’re a multi-national business, you’ve likely been preparing for these regulations since they were announced. But if your market isn’t quite as well defined, or if you’re…

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  • Order Management Systems: Flexibility for the Future

    April 18, 2018 Michael Henley

    Available to access from just about anywhere through just about any device, the internet has become one thing above all: convenient. Long gone are the days of telling everyone else in the house that they can’t use the phone while you go online. You don’t even have to sit down at a computer. That convenience…

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  • Accurate, updated information is crucial in digital commerce. A product information management (PIM) system can help you meet customers' information needs.

    Is a PIM system right for you?

    April 11, 2018 Michael Henley

    As consumers gain an ever-increasing array of knowledge at their fingertips, they’re using it to learn as much as they can about products before they buy. With shopping becoming an increasingly omnichannel experience, product information needs to be accurate on all of those channels. Manually updating these channels can work for a while, but scaling…

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