• Mobile optimization is a key part of an omnichannel strategy

    Mobile optimization as part of an omnichannel strategy

    April 11, 2018 Michael Henley

    As online shopping and the trove of data it provides has become more refined, personalization has become a more regular part of the digital experience–and shoppers have noticed. People expect content to be relevant and personalized even as their experiences span multiple devices. The simplest way to capitalize on this omnichannel experience is through mobile…

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  • shattered glass window to represent decentralized distribution blockchain

    Why the blockchain is so critical for cybersecurity

    April 10, 2018 Michael Henley

    Although the conversation about the blockchain has reached a lull in recent weeks, I’m positive we’ll be hearing more about its intended implementations in the months to come. As we dive deeper into the blockchain, it’s useful to further understand the possibilities it could create for the future of global cybersecurity efforts. Re-cap: the blockchain…

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  • A great customer experience is good for your bottom line. Episerver's platform makes it easy to adjust your website to the changing needs of your consumers

    A better customer experience with Episerver

    April 6, 2018 Michael Henley

    Customers expect a lot from your website. They expect an intuitive, informative, and personalized experience, and if they can’t find what they want, they expect someone to help them find it. A good customer experience is a key strength of Digitally Native Vertical Brands (i.e. brands native to the digital space), and the need to provide one…

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  • Sales tax can be complex to implement. Here's a look at some of the ways it's used (and exempted) in the US

    To tax more? Or to tax less?

    April 6, 2018 Jake DiMare

    Spend a little time with sales tax and it’s easy to see how maddening it can be. Skimming headlines the other day, I saw that Arkansas is being advised to broaden its sales tax, while some lawmakers in Guam think more products should be exempt from a sales tax that isn’t yet in effect. The…

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  • Luminos Labs helped Murdoch's Ranch and Home Supply provide a more comprehensive online experience by overhauling their distributed order management system

    Luminos Labs helps Murdoch’s build a better online customer experience

    April 6, 2018 Michael Henley

    Since its founding in 1994, Murdoch’s Ranch and Home Supply has prided itself on providing quality products and excellent customer service. They maintained their commitment to a comprehensive in-store experience even as they expanded into Colorado, Wyoming, Idaho, and Nebraska. But recreating an in-store experience on a digital commerce website presents a unique set of…

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  • Luminos Labs has opened an office in Seattle, where Mike Zaruba will head up sales and growth

    Luminos Labs opens an office in Seattle!

    April 4, 2018 Michael Henley

    Luminos Labs keeps growing. Less than six months after opening our first office in the Midwest, we’ve expanded into the Pacific Northwest. Our new office, in Seattle, will serve as a hub for Mike Zaruba, whose sales and development background will be a key in our continuing our growth. Our new office is located in…

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  • Luminos Labs is moving to Playa Vista

    Luminos Labs Venice has moved!

    April 3, 2018 Michael Henley

    This month, Luminos Labs is making an extremely exciting move to our new home in Los Angeles, CA. This is a much-needed step to reach new markets, and it will further ingrain us in the growing and vibrant technology hub in nearby Playa Vista. Most importantly, this move supports the recent growth in our marketing…

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  • Three ways to increase your conversion rate

    March 29, 2018 Michael Henley

    Don’t make your evaluator work. That was the message my teachers gave me before standardized tests. Fill out forms as they were instructed. Answer the prompt directly. Write legibly. The less that a grader had to try to infer, the less likely they were to just give up and grade me poorly. The point was…

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  • Luminos Labs with featured the Digital Commerce accelerator at IRCE 2018

    Digital Commerce Accelerator at IRCE

    March 29, 2018 Michael Henley

    Luminos Labs is going to be spending a lot of time in Chicago this spring. A month after B2B Online, we’ll be back in the Windy City to exhibit at the Internet Retailer Conference & Exhibition (IRCE). With more than a quarter million square feet of space, IRCE is literally the largest trade show in…

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  • Luminos Labs has been named a Premium Level partner by Episerver

    Luminos Labs earns Premium Level partnership with Episerver

    March 28, 2018 Michael Henley

    Our big year with Episerver keeps on getting bigger, as we’ve just been named a Premium Level partner. This promotion to the highest level of partnership recognizes our achievements within the Partner Success Program, meeting the sales and competency goals laid out by the company. As exclusive partners, we’re excited by this news and what…

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